Brand Guidelines

Our brand is important to us. It communicates our school values and culture, and it’s the first impression for many who interact with our school. We’ve put these guidelines together to help our team and our partners follow our brand standards and ensure we’re putting our best foot forward. If you have any questions, please feel free to contact us.

Sections

Logo | Colors | Fonts

Logo Files and Use


The Eastside Christian School crest serves as the primary logo for the school. Three formats are generally acceptable, depending on the use:

Crest alone, full color or single color:


Single-color crest vertically centered above school name:


Single-color crest aligned to the left of school name:

Single-color logos should only be solid black or solid white.

This download includes the Eastside Christian School logo in various types (.ai, .eps, .jpg, .png, etc.) and color options (CMYK, RGB). Please review the “!readme.txt” file included in the packet to understand the options, use, and organization.

It is important to consider the context of the branded material prior to selecting a logo for use. When using the Eastside Christian School logo, please follow these guidelines:

  • Do not change fonts or font sizes.

  • Do not change the colors used in the logo.

  • Maintain the original logo proportions (do not stretch the logo).

  • Ensure that there is appropriate contrast between the background and the logo and that background colors do not detract from the logo. If in doubt, use a solid black or white logo.

  • If placing the logo on a non-white background, use an image type that supports transparency (e.g. .png).

The following are examples of acceptable and unacceptable uses of the logos.

Acceptable Use

Use the full color logo on a white or very light grey background.

Use an all white logo on work with medium or very dark backgrounds.

Use an all black logo on work with very light colored backgrounds.

Unacceptable Use

Do not place a color logo on a background with conflicting colors or poor contrast.

Do not use a color crest that does not have two white quatrants, one red, and one blue.

Do not add shadows or effects to any portion of the logo.

No not place the logo in a contained box that is different than the background color.

Do not stretch or distort the logo.


Do not use any versions that aren't sharp. Blurry or fuzzy logos should not be used.

Do not re-size elements of the logo.


Do not mix logo elements.


Black and white are the only acceptable colors for the single-color logos. Do not use other colors.

Brand Colors


Eastside Christian School’s brand colors are red, gold, and blue. Red is commonly used as a primary accent color.

ECS RED

RBG: (191, 11, 48)
HEX: #bf0b30
CMYK: 2 / 100 / 85 / 6
Pantone: 186C

ECS GOLD

RBG: (216, 181, 17)
HEX: #d8b511
CMYK: 2 / 22 / 100 / 8
Pantone: 124C

ECS BLUE

RBG: (0, 51, 127)
HEX: #00337f
CMYK: 100 / 73 / 0 / 10
Pantone: 7686C

Fonts


Eastside Christian School uses two primary typefaces. Crimson Text is used primarily in headings and headlines, and Roboto is used primarily for body copy. Both typefaces are available for free.

Crimson Text Type Family

Crimson Text is generally used for headlines and heading text.

Free CRIMSON TEXT Download

Roboto Type Family

Roboto is generally used for body copy.

Free Roboto Download